INVOLVE CONSUMER CLOSENESS:

DISCIPLINED APPROACH TO GENERATE ACTION AND CHANGE, VS. DELIVERING ‘AN INTERESTING EXPERIENCE’

PREPARATION

Team on ‘one page’ from outset
Analysis template brings depth of consideration

FIELDWORK

Walk a mile in their shoes
Being in people’s worlds (home, store) genuinely build empathy

KNOWLEDGE MANAGEMENT

Inspires ownership and deepens engagement
Stops one interview becoming ‘the gospel’

WORKSHOP DEBRIEF

Immersion experience
Embeds insight and develop activation plan

GET IN TOUCH

To chat through your insight needs and challenges, please call April Blanchard or Emma Underwood on 020 8668 9377

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