WHAT IT IS
Capture ‘Pain & Pleasure’ moments through the app
- Photo, video, audio or text
Activities:
- Spontaneous journalling
- We prompt ‘daily’ activities (e.g. go and…)
- And send in the moment probes (e.g. show us what is happening…)
WHY IT’S POWERFUL
Tracks behaviours and emotions as they happen
Benefits:
- Shifts to an emotional mindset for deeper responses
- Brings audience to life ‘in their own words’
- Review of data prior to interview